Weber Shandwick, in partnership with KRC Research, has conducted an extensive global survey, titled Safeguarding Reputation™, that examines the full range of reputation issues. The survey’s findings are based on interviews with 950 business executives in 11 countries including North America (U.S. and Canada), Europe (UK, Spain, Germany, Italy and Belgium-Brussels), Asia Pacific (Japan, Hong Kong and India) and Brazil. Interviews were performed by telephone between late July and early August 2006.
The survey covers such topics as what drives corporate reputation, how reputation is protected, what triggers reputation damage and how reputation is recovered after a crisis. Also examined is corporate reputation’s role in setting a company’s market value, the link between CEOs and their company’s reputation, and the time needed to recover reputation once damage has occurred. Releases will be distributed through next year showcasing the survey’s findings and trends.
This landmark research further positions Weber Shandwick as a thought leader in providing strategic, comprehensive reputation management counsel.