Welcome!
Reputation has never been a more highly prized -- and more imperiled -- asset for CEOs and the companies they lead.Our goal at reputationRx TM is to provide you with the latest news, information, insights and resources on the care and repair of reputations -- from the boardroom to the mailroom. We will keep you up-to-date on the newsmakers and fast-breaking trends having the strongest influence on today’s business and reputation landscape.
How relevant is reputation today? Consider the following:
- The word “reputation” has risen 93 percent in global top-tier media from 2001 to 2007.
- Few companies have included "reputation" in the titles of their employees (Astra Zeneca, CapitalOne, Centrica, Coca-Cola, Dow, RepsolYPF, SABMiller, Weber Shandwick and counting).
- Sixty-three percent of a company's market value is attributed to reputation (Weber Shandwick/KRC Research, Safeguarding ReputationTM 2006).
- Among global business executives, reputation risk is considered most problematic -- twice the risk posed by terrorism, foreign exchange, natural hazard and political risk (EIU).
- More than twice as many global business executives think that country reputation is harder to manage than company reputation (Weber Shandwick/KRC Research, Safeguarding ReputationTM 2006).
- Twenty-nine percent of Fortune 500 chief communications officers report that reputation management will be their number one priority for 2008 (Weber Shandwick/Spencer Stuart/KRC Research, The Rising CCO 2007).
- Over three-quarters (79 percent) of the world’s number-one most admired companies lost their crowns over the past five years in their respective industries (Weber Shandwick analysis).