Welcome!
Reputation has never been a more highly prized -- and more imperiled -- asset for CEOs and the companies they lead.Our goal at reputationRx TM is to provide you with the latest news, information, insights and resources on the care and repair of reputations -- from the boardroom to the mailroom. We will keep you up-to-date on the newsmakers and fast-breaking trends having the strongest influence on today’s business and reputation landscape.
How relevant is reputation today? Consider the following:
- The word “reputation” has risen 74 percent in global top-tier media from 2000 to 2009.
- Few companies have included "reputation" in the titles of their employees (Astra Zeneca, CapitalOne, Centrica, Coca-Cola, Dow, RepsolYPF, SABMiller, Weber Shandwick and counting).
- Sixty-three percent of a company's market value is attributed to reputation (Weber Shandwick/KRC Research, Safeguarding Reputation).
- Among global business executives, reputation risk is considered most problematic -- twice the risk posed by terrorism, foreign exchange, natural hazard and political risk (EIU).
- Ninety-five percent of senior global executives think about their company reputations "very often/sometimes."(Weber Shandwick research in cooperation with EIU, Risky Business: Reputations Online, 2009).
- Fortune 500 chief communications officers report that reputation management is their number one priority for 2009 (Weber Shandwick/Spencer Stuart/KRC Research, The Rising CCO II).
- Nearly one out of two (49%) of the world’s number-one most admired companies lost their crowns over the past year in their respective industries (Weber Shandwick analysis).