99 Tips to Safekeeping Reputation


Reputation has never been a more highly prized -- and more imperiled -- asset for CEOs and the companies they lead.

Our goal at reputationRx TM is to provide you with the latest news, information, insights and resources on the care and repair of reputations -- from the boardroom to the mailroom. We will keep you up-to-date on the newsmakers and fast-breaking trends having the strongest influence on today’s business and reputation landscape.

How relevant is reputation today? Consider the following:

Quote of the Week

"In this world we have to step up in our communication. If you work in a big company, forget that society will think 'Trust me as a big company.' Society says, 'Show me,' 'Be transparent,' and 'Why should I believe you?'" -- former CEO of Royal Dutch Shell Jeroen van der Veer, McKinsey Quarterly, July 2009

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